Produce

Meijer recently wrapped a sweepstakes with the Peruvian Avocado Commission’s Avocados from Peru awarding one winner with a custom 2022 Tesla Model 3 electric car.

Thought leaders from select Path to Purchase Institute partners give voice to the "Member Perspective." This time, hear from T&G Global's Jen Lessner.

This Q&A highlights some of the key findings from the "The Evolution of the In-Store Shopping Experience" report from the perspective of Dan Sabanosh, Great Northern’s director of shopper marketing.

From Chain Store Age, June 2:

Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000 Gen Z consumers from across the U.S. in March 2022 to learn about their shopping habits.

From Progressive Grocer, April 14:

Avocados From Mexico’s (AFM) Big Game omnichannel campaign this year makes avocados shoppable across touchpoints and retailers during its most popular season.

One campaign won an OmniShopper Award in the Digital: Social Media Activation category.