Produce

From Chain Store Age, June 2:

Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000 Gen Z consumers from across the U.S. in March 2022 to learn about their shopping habits.

From Progressive Grocer, April 14:

Avocados From Mexico’s (AFM) Big Game omnichannel campaign this year makes avocados shoppable across touchpoints and retailers during its most popular season.

Five campaigns won OmniShopper Awards in the Integrated Path to Purchase Activation category.

One campaign won an OmniShopper Award in the Digital: Social Media Activation category.