Pet Supplies

Display Pack Plus International Corp.
Exclusively Pet Inc.
Comments: Due to the unique nature of the product line -- baked cookies for dogs -- this display had to stand out in a retail environment A bakery cart theme was adopted to provide a link to the human market, part of the marketing concept behind the product. The durable wood construction and functional wooden wheels allow it to be moved easily to either endcap or freestanding display locations.

Inland Paperboard & Packaging Inc.
Heinz Pet Products

Client: Neogen Corp., Lexington, Ky.
P-O-P Company: Weber Display & Packaging, Philadelphia
Division: Temporary, Pet Food and Accesories

Client: Nabisco Inc., Parsippany, N.J.
P-O-P Company: Al Gar/The Display Connection Inc., Moonachie, N.J.
Division: Pet Food and Accessories

Client: Star-Kist Foods Inc., Heinz Pet Products, Newport, Ky.
P-O-P Company: Display-Group Longview Fibre Co., Milwaukee
Division: Temporary, Pet Food and Accessories
Comments: The display high-lights Pup-Peroni's new resealable pouch feature and communicates the pleasure pets receive from the product.

Product: Ultimate Pet-Dor
Number of displays: 2,000
P-O-P company: Infinity Display (design), El Segundo, Calif.; Accurate Wire Co. (manufacture), Los Angeles
Distribution: Hardware stores and pet shops
Introduction: June
Duration: Permanent
Construction: Epoxy-coated wire
A working sample Pet-Dor shows customers how the unit operates.

Client: Iams Co.
Producer: Fiberoptic Lighting Inc., Grants Pass, Ore.
Category: Signs - Grocery Products - Non-Food
Intended Length of Use: 1-5 years
Production Run: 144
Unit Cost Range: $100-$250