Packaged Foods

Product: D'Italiano Real Italian Bread
Number of displays: 2,500
P-O-P companies: Seiter & Miller Advertising (design), New York; Beacon Containers (manufacture), Birdsboro, Pa.
Distribution: Grocery stores
Introduction: February 1994
Duration: Promotional
Construction: Wire (bread racks); corrugated (headers and dump bins)

Carts, first place
The National Potato Board

Product: Vegetable oils
Number of displays: 25,000
P-O-P company: Western Packaging & Display Corp., Novato, Calif.
Distribution: Health-food stores
Introduction: April 1994
Duration: Temporary
Construction: Laminated paper or clear PVC
Spectrum Naturals' new Talker Pockets consist of laminated paper attached to a scored tab that slides into the price channel. A slot-and-tab base allows literature pieces to be set into the pocket and be visible from both ends of the aisle.

Product: Canned soup
Number of displays: 3,000
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Distribution: Supermarkets
Introduction: January 1994
Duration: Temporary
Construction: Corrugated
"We're having a little bit of trouble keeping [the standee] in the stores," says a Campbell's spokesman. "People want to take them home."

Carts, third place (tie)
Tombstone Pizza Corp.