Packaged Foods

Client: McCormick & Co.
Producer: Display Masters

Product: Puffin ice cream and frozen yogurt
Number of displays: 100
P-O-P company: TecArt Industries Inc., Farmington Hills, Mich.
Distribution: Anywhere dessert is served
Introduction: April 1993
Duration: Permanent
Construction: Vacuum-formed, high-impact Dow ABS plastic (box); screen-printed clear acrylic (face panel)
A sign highlights the "chunks and stuff" found in Puffin ice cream and frozen yogurt, new products with the look of soft serve, but with the chunks found in superpremium ice cream.

Product: Pillsbury Co. Green Giant mushrooms
Number of displays: 10,000
P-O-P company: Display-Pak, Minneapolis
Distribution: Supermarkets
Introduction: February 1993
Duration: Semi-permanent
Construction: Wire
A hanging wire basket provides Pillsbury with a secondary location for merchandising its mushrooms.

Product: Great American tube nuts & candies
Number of displays: 12,000
P-O-P company: Nashville Display, Nashville, Tenn.
Distribution: Supermarkets, mass merchants and convenience stores
Introduction: January 1993
Duration: Permanent
Construction: Vacuum-formed plastic (header), steel tubing and wire (shelves and stand)
A spinner rack for Tom's Foods' Great American nuts and candies holds a lot of product in a compact space and provides the option of using three or four shelves.

Client: Continental Baking Co.
Producer: KCS Industries Inc.
Category: Paper: Floorstand, Endcap or Sidekick
Comments: A fun-house mirror was incorporated to make the consumer appear thinner. For one-third the price of traditional methods, a 0.002-thick Mylar surface was used in combination with an adhesive and unique laminating technique to overcome the problem of the Mylar showing any texture of the substrate, which would negatively affect the reflection or clarity of the mirror's surface.

Client: Reckitt & Colman Inc.
Product: French's Dijon Mustard
P-O-P companies: Phoenix Display & Packaging Corp., West Deptford, N.J., manufactured the display, with the exception of the balloon, flag and coupon pad, which were printed by Phoenix Color Graphics.
Introduction: June 1992
Construction: 70-pound litho and B-flute corrugated
Comments: The interior packaging uses Steel Stack Board for strength.

Client: Guiltless Gourmet
Product: Guiltless Gourmet tortilla chips and salsa
P-O-P company: Display Technologies, Long Island City, N.Y.
Introduction: June 1992
Construction: Plastic
Comments: A semi-permantent display was required to distinguish the product from other brands. This attractive, plastic floor rack was designed to stimulate impulse shopping. Bold, eye-catching graphics on the trays, along with a special die-cut header card demand customer attention. The unit is easy to assemble.

Product: Spicy Thai Peanut Bake
Number of displays: 5,000
Distribution: Supermarkets
Introduction: August 1992
Duration: Temporary
Construction: Corrugated
A prepacked shipper was created in hopes of getting Spicy Thai Peanut Bake into supermarkets and ultimately placed permanently on retailers' shelves.