Packaged Foods

Marketer: Entenmann's CPC Baking Business, Northlake, Ill.
Objective: Display needed to introduce and reinforce the brand's "light" image while holding 100 units and providing easy assembly for route drivers.
Number of Displays: 250
Construction: Corrugated, litho-printed SBS, silver foil display poles, litho mounted, die cut, glued, preassembled
Introduced: May 1997
Producer: Conocraft, a Creative Solutions Co., Sussex, N.J.

Products: Chips and dips
Number of displays: 1,000
P-O-P company: U.S. Display Group, Newark, NJ
Distribution: Supermarkets
Introduction: May 1997
Duration: Temporary
Construction: Corrugated
The first P-O-P display for Guiltless Gourmet's baked chips proved so successful that the company depleted its estimated six-month production run in six weeks.

With its biggest retail promotion ever, NFL Properties Inc. collaborates with licensees to expand its presence in stores.

Marketer: B & G Foods, Roseland, N.J.
Objective: The two-sided island unit has four shelves on each side for optimum merchandising space in a relatively small footprint. The display will get the product off the bottom shelf and onto the main selling floor.
Number of Displays: 100
Construction: Shelves and supports are steel, side panels are wood and header is printed on white foamcore.
Introduced: January 1997
Producer: Lingo Manufacturing Co., Florence, Ky.

Marketer: General Mills, Minneapolis
Objective: To effectively introduce this new product, General Mills executives believed the packaging had to stand out from other products on the shelf. The graphics were accentuated by the Composipac process, developed by Graphic Packaging Corp. In addition, boxes contained a voice-activated chip that allowed consumers to win prizes.
Introduced: May 1997
Producer: Graphic Packaging Corp., Wayne, Pa.