Packaged Foods

Client: Thomas J. Lipton
Producer: Stone Display Group, Richmond, Va.
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Grocery Products - Food
Production Run: 3,660

Dole Fresh Vegetables Inc., Salinas, Calif., ushered in the spring season with a marketing campaign launched in April to promote its line of six "Special Blends" salad mixes. Pole toppers, shelf talkers, recipe tear pads and coupons comprise the in-store collateral materials. Along with P-O-P, the campaign also includes print ads, a creative cooking contest and free recipes.
Producer: Sage Marketing Group, San Francisco

Client: CPC Baking Business/Boboli Products
Producer: Sam Weiss Woodworking Inc., Margate, Fla.
Category: Wood - Grocery Products Food
Intended Length of Use: 5 years
Production Run: 500
Unit Cost Range: More than $250

Client: Specialty Brands Div. of Burns Philip
Producer: Henschel-Steinau Inc., Englewood, N.J.
Category: Plastics - Grocery Products - Food
Production Run: 2,500
Unit Cost Range: $25-$99

Product: 100 percent fat-free premium sliced lunchmeat
Number of displays: 10,000
P-O-P company: Display Technologies, Whitestone, N.Y.
Distribution: Supermarkets
Introduction: January 1997
Duration: Permanent
Construction: Spring-feed; injection-molded plastic
This spring-fed shelf organizer creates a more visually appealing and uniform appearance for Thorn Apple Valley's new fat-free lunchmeat and helps grocers manage cases of the new product more efficiently.

Product: Koala Yummies cookies
Number of displays: 60,000
P-O-P companies: Midland Color (manufacturing), Olive Branch, Miss.; Cassata & Associates Ltd. (design), Inverness, Ill.
Distribution: Supermarkets and drugstores
Introduction: August 1996
Duration: Temporary
Construction: Corrugated
Lotte's bamboo-trimmed floorstand holds 90 units of king-sized, single-serve cookies.