Lawry's Countertop
Product: Seasoned Salt
Number of displays: 2,500
P-O-P companies: Gage In-Store Marketing (manufacturing), Minneapolis; MGA Partnership Marketing (design), Paramus, N.J.
Distribution: United Artists Theaters
Introduction: June 1996
Duration: Temporary
Construction: Corrugated
Movie fans who visited United Artists Theaters got a taste of Lawry's Seasoned Salt via a brightly-colored countertop sampling unit.