Sunkist Oranges Floor Clings
Client: Jerry Johnson & Associates, Los Angeles/Sunkist Growers Inc., Sherman Oaks, Calif.
Product Promoted: Sunkist oranges
Marketing Objective: The floor graphics were used as part of a promotion and led the way to the Sunkist oranges. Displays and mobiles were also used.
Producer: Serigraph Inc., West Bend, Wis.
Distribution: Supermarkets
Quantity: 44,000
Materials/Process: Floor Graphic system - vinyl material, offset printed with an overlaminate
Introduction: January 1997