Packaged Foods

Client: Frankel San Francisco
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: April 2003
Size of Run: 4,000
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Comments: The key element in a promotion designed to introduce a new flavor of ice cream tied to the release of Disney's "Finding Nemo."

Client: Unilever Bestfoods, North America, Englewood Cliffs, N.J.
Introduction: August 15, 2003
Producer: Smurfit-Stone Display Group, Richmond, Va.
Size of Run: 2,500
Dimensions (H x W x D): 5' x 2' x 2'
Weight: 75 lb.
Comments: To reduce costs, the product's existing shippers were case cut and inserted into this display to assure the product was held upright during shipment and at retail.

Client: Unilever Bestfoods, North America, Englewood Cliffs, N.J.
Producer: Smurfit-Stone Display Group, Richmond, Va.
Duration: Temporary
Production Date: September 2003
Size of Run: 10,000
Comments: Prepacked shippers were used to introduced a new spokesperson for the brand, Clifford the Big Red Dog.

Client: Bucks County Coffee Co., Langhorne, Pa.
Producer: Trion Industries Inc., Wilkes-Barre, Pa.
Duration: Permanent
Size of Run: 200
Comments: This unit organizes and self-faces bagged coffee, which can be difficult to merchandise on store shelves. Its high dividers support unstable bags, and the merchandiser adjusts to fit all bags, boxes and tins. The merchandiser, which has a built-in label holder, ships to stores as a complete unit. It is intended to be used for between three and five years in-store.