Packaged Foods

Client: Dreyer's/Edy's Grand Ice Cream, Oakland, Calif.
Product Promoted: Godzilla vanilla ice cream
Objective: To increase retailer participation in the Godzilla vanilla ice cream program and to stimulate sales of the brand.
Introduction: May 1998

Product: Looney Tunes Jr. bakery products
P-O-P company: R/P Creative Sales Inc., Burbank, Calif.
Distribution: Supermarkets
Introduction: March 1998
Duration: Permanent
Construction: Wire, cardstock
A wire floorstand for Sara Lee Corp.'s new Looney Tunes Jr. line of bakery goods for children is supplemented by a metal power wing, both of which offer upscale merchandisers for the introduction of the expanded line.

Client: Madden Communications/Kraft Foods Inc., Wood Dale, Ill.
Products Promoted: Kraft Salad Dressings cross merchandised with Oscar Mayer Bacon Bits and Good Seasons Salad Dressing packets
Objective: To create a movable vehicle to cross merchandise Kraft Salad Dressings in the produce section of supermarkets.
Introduction: February 1998
Construction/Materials: All-natural Poplar wood, clear vacuum-formed product trays, litho signage header
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Kraft Foods, Ryebrook, N.Y.
Products Promoted: Jello and pudding
Objective: To provide additional merchandising space in the dessert aisle and other supermarket locations. To stimulate impulse buying by providing recipe tear-away sheets with desserts and ingredient lists.
Introduction: October 1997
Construction/Materials: Injection-molded plastic, metal mounting hardware and hinge
P-O-P Company: Thomson-Leeds Company Inc., New York

Client: Nestle Canada Inc., Toronto
Products Promoted: Stouffer's A La Carte and Nestle Bundled Meal Solutions
Objective: To provide a destination for its new product launch -- A La Carte -- and to create bundled meal solutions for time-pressed shoppers.
Introduction: November 1997; March 1998
Construction/Materials: Wood, metal, laminate
P-O-P Company: HMG Worldwide In-Store Marketing Inc., New York