Sobeys' parent company will continue the service in Ontario and Quebec, and team with third-party partners such as DoorDash to keep e-commerce services intact in Western Canada.
The first and only Outlandish store provides space for content creators and brands to broadcast live shopping events and for shoppers to explore popular and viral products.
Consumers are much more likely to click on social ads closer to the sales events that imply urgency, and there’s a significant customer service gap during peak shopping times, according to Emplifi.