Office Supplies

Client: Pilot Pen Corporation of America, Trumbull, Conn.
Distribution: Pen shops, office superstores, computer superstores
Size of Run: 252
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Stationery, Office Supplies and Seasonal Goods
Objectives: To secure retail placement in targeted vendor locations with a unit that merchandises a complete Pentopia line in a pilfer-proof countertop vehicle that enables easy access.

Distribution: Office supply stores
Size of Run: 1,000
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Office Equipment and Supplies
Objectives: The system was created to improve shopability and visibility of the product, to increase the amount of product shown, and to help maintain an orderly appearance. It allows for 30% more product in the same amount of space than the system that was previously used. The large graphic signs support the color coding of the packaging and help consumers find the type of board they need.

Client: Newell Office Products, Madison, Wis.
Distribution: OfficeMax stores
Size of Run: 1,100
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Office Equipment and Supplies
Objectives: The countertop unit was developed to fit into OfficeMax's current planogram; to present touchable, theft-resistant products; to allow for a huge graphic area; and to be easily assembled. It is made with powder-coated fabricated metal.

Client: The At-A-Glance Group
Producer: New Dimensions Research Corp.
Comments: According to the client, the system is "a merchandiser's dream" because of its flexibility and ability to alternate product mix during the company's key selling seasons. The unit has been installed in nearly 1,000 Office Max stores in configurations ranging from 16 feet to 22 feet.

Client: Avery Dennison Office Products Worldwide
Producer: Longview Fibre Displaygroup
Comments: The idea here was to create a center-aisle, pre-packed, promotional display for do-it-yourself greeting cards. The direct print on corrugated with aqueous coating, contrasting with the UV-coated ribbon and litho header, achieved a "gift box" look. The header depicts how the greeting cards are made and shows how to use the related computer program.

Client: United States Postal Service, Washington D.C.
Products Promoted: "Century in Stamps" postage stamps
Objective: To celebrate the century and promote collecting a series of "Century" postage stamps. The clock counts down to the new Millennium and on Jan. 1 will be set to count forward.
Introduction: November 1998
Construction/Materials: Wall-mounted countdown clock surrounded by corrugated signage
P-O-P Company: Data Display Systems, El Segundo, Calif.

Champion International Corp., Stamford, Conn., chose a motion display to illustrate its new packaging concept. The "Stack Pack" motion display was placed in 1,500 office supply and stationery stores in the United States. It was designed to create awareness by educating consumers about the packaging concept.
   The semipermanent display is 80-pound lithographed sheet that is mounted to and die cut from C-flute corrugated. The motion was created by a Hankscraft Motors' D-cell battery-driven action mechanism.
Producer: CDA South Inc., Duluth, Ga.

Product: Crayola drawing and creative supplies
Number of displays: 200
P-O-P company: Creative Displayworks, Concord, Ontario
Distribution: Various large retailers across Canada
Introduction: January 1999
Duration: Permanent
Construction: Pegboard and sheet metal; multi-colored, vacuum-formed plastic panels
Display set-up: Retail staff
The Crayola floorstand's small footprint allows it to be added to stores without forcing retailers to change their planograms.