Office Supplies

Client: Pentel of America Ltd., Torrance, Calif.
Products Promoted: Pentel's AX17-144 EZ#2 Automatic Pencils
Introduction: October 1998
Construction/Materials: Acrylic
P-O-P Company: Cytydel Plastics Inc., Carson, Calif.

Client: Pilot Pen Corp., Trumbull, Conn.
Products Promoted: P-500 and P-700 Gel Ink Rolling Ball Pens
Objective: The metallic, futuristic design is intended to stop traffic and encourage consumer trial.
Introduction: July 1998
Construction/Materials: Silver metal and plastic cups
P-O-P Company: Design Productions, Waldwick, N.J.

A Report on the Office Supply Channel

Client: Pentel of America Ltd., Torrance, Calif.
Products Promoted: Roller-ball pens
Objective: To tap into the popular gel ink market by introducing a new product featuring pastel gel ink that writes on dark paper.
Introduction: April 1998
Construction/Materials: Corrugated with butyrate cups
P-O-P Company: Cytydel Plastics Inc., Carson, Calif.

Product: Milky Gel Roller roller-ball pens
Number of displays: 9,000
P-O-P company: Cytydel Plastics Inc., Carson, Calif.
Distribution: School bookstores, specialty shops, card stores
Introduction: April 1998
Duration: Semipermanent
Construction: Acrylic plastic (base), cardstock (header)
Pentel of America's new Milky Gel Roller, which writes in pastel ink on dark paper, is being targeted to specialty stores on two compact counter displays.

Product Promoted: World Cup gift edition Parker Vector Roller Pen
Objective: To promote the pen in conjunction with World Cup Soccer via a playful gift package that chants the "Championship Ole" cheer every time it's opened.
Distribution: Mass merchants and specialty stores
Introduction: January 1998
Construction: Paper and vacuform insert, sound chip
Producer: Clegg Industries Inc., Torrance, Calif.

Client: AIN Plastics Inc., a subsidiary of Thyssen, N.A., Mt. Vernon, N.Y.
Marketing Objective: The window display for AIN Plastics' new retail environment communicates to various trades -- the food industry, artists, photographers, toolmakers, engineers, craftsmen, etc. -- the availability and diversity of products offered by the company.
Producers: Paula Smith Designs Inc., Millerton, N.Y.; Millennium Display Group Inc., Hempstead, N.Y.
Distribution: The flagship store in Manhattan