Office Supplies

Retail Channel: Stationery/Office/Gift Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Calendar Spinner
Marketer: DaySpring Cards
Producer: E & E Display Group, Lawrence, Kan.

Product: Waterford writing instruments
P-O-P company: Felbro Inc., Los Angeles
Introduction: January 2000
Distribution: Specialty gift stores
Duration: Permanent
Construction: Maple wood, glass, acrylic, halogen lighting
Display set-up: Field staff
This permanent display for Waterford writing instruments from Tekera Group features a maple wood cabinet and glass display case, producing an elegant presentation for the high-end products.

Upscale display system offers new look

Client: Identity Group Inc., Cookeville, Tenn.
Producer: R/P Creative Sales Inc., Burbank, Calif.
Comments: This rotating display was designed to increase sales of custom stamps and signs. It features a header that attracts customers' attention from a distance. The removable panels can be changed periodically for the addition of new products.

Client: Bic Corp., Milford, Conn.
Products Promoted: Stationery products
Objective: To create an increased demand for a wide variety of stationery products. The display is versatile enough to contain significant quantities of established products, while still featuring new products.
Introduction: May 1999
Number of Displays: 875