Office Supplies

Products: Computer input devices
P-O-P company: Imageworks Display & Marketing Group, Winston-Salem, N.C.
Distribution: Office Depot stores nationwide
Introduction: November 2001
Duration: Permanent
Construction: Coated tagstock, removable adhesive, plastic
Display set-up: Store managers
Standardized mats with product details and manufacturer logos make it easy to compare similar products. Color coding is used to group products into specific categories. Mats for all optical mice, for example, feature yellow highlight colors.

Client: Sanford Corp., Keller, Texas
Size of Run: 1,400
Producer: Kendal King, Kansas City, Kan.
Division: Temporary, Stationery: Office Supplies and Seasonal Goods
Comments: This half-pallet display was designed to visually enhance an upscale product line at mass merchant accounts.

Client: 3M Co., DelRay Beach, Fla.
Size of Run: 875
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Temporary, Stationery, Office Supplies and Seasonal Goods
Comments: Retailers simply had to attach the header to set up this pre-packed floor display. The trays and sides of the display highlight the 3M Ergonomics brand, while product packaging is allowed to highlight each product's features and benefits.

Product: Brother Backster LX570 Laminator
Number of displays: 1,800
P-O-P companies: Smurfit-Stone Display Group (design and manufacture), Richmond, Va.; Kenney Marketing and Associates (graphics), New York
Distribution: Office superstores
Introduction: March 2001
Duration: Temporary
Construction: Corrugated, four-color printing
Display set-up: Retail staff