Despite economic concerns, U.S. consumers are expected to spend even more on Halloween this year compared to 2023, the largest Halloween shopping season on record, according to Advantage Solutions.
Target's retailer media network taps in to purchase data from the mass merchant's 30 million weekly in-store shoppers — plus even more shoppers online.
Most U.S. consumers believe inflation will have a somewhat negative impact on their spending, and one in five say the presidential election will almost certainly have an impact, according to Tinuiti.
Andrew Lipsman will kick off the Sept. 12 event with an insights-driven presentation on the future of in-store advertising and how it’s overtaking linear TV.
Walmart Connect is the conduit for all brand advertising on Walmart-owned and external sites, as well as for brand placements during live streaming through Walmart Live.
Consumers are adapting purchase decisions in search of value and are shifting behavior based on financial concerns and competitive product offerings, according to Circana.
