Manufacturer

CPG's loyalty & rewards leader details how promotions mix has shifted toward digital.

Retailer's vice president of e-commerce discusses customer experience from an e-commerce perspective.

The Institute's annual Trends survey covers the overall market and today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.

Our proprietary research allows you to dig into retail media from the shopper’s viewpoint.

With global sales forecasted to reach $55 billion by 2026, this growing CPG category is poised to become a significant multi-category influencer and market disruptor.

​​​​​​​Clorox leverages QR code, AR to quiz the mass merchant’s shoppers on spring cleaning.

​​​​​​​A look at how ad spend is increasing and how inflation is turning retail on its head, impacting grocery purchasing behaviors.

Vibenomics' Paul Brenner discusses some of the notable findings in the Path to Purchase Institute’s “Shopper Engagement with Retail Media” research report.

Want to know what to expect at P2PI LIVE? Here’s the inside scoop …

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.