Household Cleaners

Product: Grass seed
Number of signage systems: 700
P-O-P company: Showtime Enterprises, Paulsboro, N.J.
Distribution: Lowe's Home Improvement Warehouse stores nationwide
Introduction: February 2002
Duration: Permanent
Construction: Screenprinted on Coroplast
Display set-up: Retail staff
Pennington Seed's icon-based signage system indicates the water, traffic and sun tolerances featured by each seed type, and the good, better and best Pennington product for those specific conditions.

Client: Reckitt Benckiser, Wayne, N.J.
Size of Run: 7,500
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Grocery and General Merchandise: Paper Goods and Soap
Comments: The initial design of this display anticipated a subsequent change in bottle shape of the package. It accommodated both versions of the package while functioning as a floorstand, endcap, sidekick or as individual trays on shelves.

Client: Eastman Kodak, Atlanta
Size of Run: 1,000
Producer: Diam POP Group, El Segundo, Calif.
Division: Semi-Permanent, Toys and Accessories: Film and Batteries
Comments: This unit shipped assembled and was designed to re-launch the 800 speed film. It used graphics to educate consumers about proper film selection.

Client: Duracell, Boston
Comments: This endcap designed for CVS drugstores merchandises Duracell, Energizer and CVS brand batteries in one comprehensive display. The display garnered secondary placement in the front of the stores and helped to boost impulse sales of batteries, which are a high-margin item.
Introduction: July 2001
Size of Run: 4,200
Construction/Materials: Vacuum-formed and injection-molded plastic, metal, litho graphics, pegboard, peghooks
Distribution: CVS drugstores nationwide

Client: Whirlpool Corp., Benton Harbor, Mich.
Size of Run: 250
Producer: Nashville Display, Nashville, Tenn.
Division: Permanent, Grocery & General Merchandise: Paper Goods and Soap
Comments: Because Whirlpool's cleaning products represented a new product category for the company, this permanent display was designed to draw attention to the line.

Client: Eastman Kodak, Atlanta
Size of Run: 1,800
Producer: Mechtronics, White Plains, N.Y.
Division: Permanent, Toys and Accessories: Film and Batteries
Comments: This mobile photo center can be easily repositioned in different areas of the store to take advantage of seasonal sale opportunities. It presents a large quantity of product in a relatively small footprint.

Client: Momentum, St. Louis
Size of Run: 500
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Semi-Permanent, Home and Garden: Lawn and Garden Supplies
Comments: A motion sensor on this display triggers a 15-second discussion between two talking weeds. The weeds also move up and down to draw additional attention.