Household Cleaners

Client: Whirlpool Corp., Benton Harbor, Mich.
Size of Run: 250
Producer: Nashville Display, Nashville, Tenn.
Division: Permanent, Grocery & General Merchandise: Paper Goods and Soap
Comments: Because Whirlpool's cleaning products represented a new product category for the company, this permanent display was designed to draw attention to the line.

Client: Eastman Kodak, Atlanta
Size of Run: 1,800
Producer: Mechtronics, White Plains, N.Y.
Division: Permanent, Toys and Accessories: Film and Batteries
Comments: This mobile photo center can be easily repositioned in different areas of the store to take advantage of seasonal sale opportunities. It presents a large quantity of product in a relatively small footprint.

Products: Home cleaning products
P-O-P company: Custom Design Inc., North Kingstown, R.I.
Distribution: National home center/hardware stores, wholesale distribution
Duration: Permanent
Construction: Pegboard wood
Display set-up: Retail staff
Unger Industrial's versatile four-sided merchandiser was designed to highlight the company's home cleaning products and be easily updated.

GE updated its Comparator interactive display with a new version that demonstrates its Reveal light bulb. (The old display is to the right, while the new display is below.)
Producer: Display Technologies, College Point, N.Y.

Product: Energizer keyless-entry batteries
Number of displays: 1,500
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Wal-Mart tire and lube centers
Introduction: July 2001
Duration: Semipermanent
Construction: Vacuum-formed styrene
Display set-up: Retail staff
The display for Energizer's new line of keyless entry batteries uses the shape of an automobile keyless-entry remote to attract attention and project the purpose for the batteries.