Pur Mega Pallet
Retail Category: Mass Merchants
Display Type: Freestanding: Temporary
Client: The Procter & Gamble Co., Cincinnati
Producer: ThompsonMurray, Springdale, Ark.
Size of Run: 1,500
Comments: Featuring strong colors and concise text, these pallet displays sold down quickly in Wal-Mart stores and helped maintain the brand's leadership status with the retailer. A second run of the displays was ordered along with PDQ trays that complement its design.