Household Cleaners

While Ahold Delhaize’s Stop & Shop and Giant-Landover banners are deploying shortened circulars due to the COVID-19 pandemic, Giant/Martin’s tied in to Procter & Gamble’s April 26 brandSaver FSI event with multiple plugs in respective April 24 circulars including a “Clean Savings” feature touting Gain, Cascade, Febreze and Dawn SKUs for $4.99.

Rite Aid tied in to Procter & Gamble’s April 26 brandSaver FSI event with multiple features in its concurrent circular, including a front cover feature dangling $10 in wellness+ BonusCash with purchase of $30 worth of participating product from Tide, Downy, Gillette, Old Spice, Tampax and Pantene, to name a few.

Ahold Delhaize’s Food Lion tied in to Procter & Gamble’s April 26 brandSaver event by highlighting the availability of MVP digital coupons for Crest, Dawn and Tide Simply in its April 29 circular.

Dollar General tied in to Procter & Gamble's Aug. 26 brandSaver drop with a two-page feature in its concurrent circular offering a coupon for $5 off a future receipt with purchase of $15 worth of any P&G brands from April 19 through May 16. 

Walgreens used an April 26 circular feature to promise 5,000 bonus Balance Rewards points with purchase of $25 in eligible Procter & Gamble items.

CVS Pharmacy in April began allowing customers to add “everyday essentials” to their Rx medication drive-thru orders as another way to limit interaction in stores and slow the spread of COVID-19.