Home Improvement

Client: Lowe's Home Improvement Warehouse, North Wilkesboro, N.C.
Products Promoted: Kobalt tool products
Marketing Strategy: The backlit header merchandising system was designed to increase sales of Kobalt tools for a dual target audience -- professional mechanics and do-it-yourselfers. It can function in a variety of stores, regardless of store size, and simplifies the tool-buying process with information and organization.
Number of Displays: 430
Distribution: Lowe's stores

The need for consistency, simplicity and durability in merchandising is leading hardware stores and home centers to rely on vendors more for display maintenance, replenishment and inventory advice.

Client: The Black & Decker Corp., Towson, Md.
Products Promoted: Lowe's exclusive VersaPak and battery-operated screwdrivers
Marketing Strategy: Lowe's challenged Black & Decker to provide a display for three battery-operated screwdrivers that would fit on the 3-inch-wide vertical stanchions in the stores. The display highlights the features of the product and provides customers with the opportunity to try the display samples before buying the product.
Introduction: July 2000
Number of Displays: 855

Client: Bayer-Purcell LLC, Birmingham, Ala.
Product Promoted: Bayer Advanced Garden 2-in-1 Rose & Flower Care
Marketing Strategy: The goal was to support the launch of the new rose care product by providing product usage and application tips via a rented Shelf TV video display.
Introduction: February 2000
Number of Displays: 525
Distribution: Home centers
P-O-P Company: P-O-P TV, a division of MPO Videotronics, Portland, Ore.

Client: Pratt-Read Corp., Bridgeport, Conn.
Products Promoted: Professional-quality pliers
Marketing Strategy: An inflatable pliers hanging from the ceiling calls attention to the hand-held tool department, as well as the pliers and its features.
Introduction: September 2000
Number of Displays: 3,000
Distribution: Hardware stores and home centers
Construction/Materials: 8-gauge metallic silver and red PVC
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Imperial Home Decor Group, Cleveland
Product Promoted: Wallpaper
Marketing Strategy: The unit was designed to project a quality image consistent with the Laura Ashley name. The fins hold bin-boards that cross-merchandise Laura Ashley wallcoverings, carpeting and paints.
Introduction: October 2000
Number of Displays: 640
Distribution: Lowe's stores
Construction/Materials: Melamine, powder-coated wire, masonite, tubing
P-O-P Company: AG Industries, Cleveland

Client: The SteelWorks Corp., Denver
Products Promoted: Metal shapes, such as hinges, fasteners, brackets and sheet metal
Marketing Strategy: The SteelWorks Corp. designs and produces its own display units that offer specific bins and slots for each SKU. The bins and slots are labeled with descriptions and bar codes to make them easy to keep organized and replenish as needed.
Distribution: Home centers and hardware stores
Construction/Materials: Metal