Home Improvement

Client: Lowe's Home Improvement Warehouse, North Wilkesboro, N.C.
Products Promoted: Kobalt tool products
Marketing Strategy: The backlit header merchandising system was designed to increase sales of Kobalt tools for a dual target audience -- professional mechanics and do-it-yourselfers. It can function in a variety of stores, regardless of store size, and simplifies the tool-buying process with information and organization.
Number of Displays: 430
Distribution: Lowe's stores

The need for consistency, simplicity and durability in merchandising is leading hardware stores and home centers to rely on vendors more for display maintenance, replenishment and inventory advice.

Client: The Black & Decker Corp., Towson, Md.
Products Promoted: Lowe's exclusive VersaPak and battery-operated screwdrivers
Marketing Strategy: Lowe's challenged Black & Decker to provide a display for three battery-operated screwdrivers that would fit on the 3-inch-wide vertical stanchions in the stores. The display highlights the features of the product and provides customers with the opportunity to try the display samples before buying the product.
Introduction: July 2000
Number of Displays: 855

Client: Bayer-Purcell LLC, Birmingham, Ala.
Product Promoted: Bayer Advanced Garden 2-in-1 Rose & Flower Care
Marketing Strategy: The goal was to support the launch of the new rose care product by providing product usage and application tips via a rented Shelf TV video display.
Introduction: February 2000
Number of Displays: 525
Distribution: Home centers
P-O-P Company: P-O-P TV, a division of MPO Videotronics, Portland, Ore.

Client: Pratt-Read Corp., Bridgeport, Conn.
Products Promoted: Professional-quality pliers
Marketing Strategy: An inflatable pliers hanging from the ceiling calls attention to the hand-held tool department, as well as the pliers and its features.
Introduction: September 2000
Number of Displays: 3,000
Distribution: Hardware stores and home centers
Construction/Materials: 8-gauge metallic silver and red PVC
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Imperial Home Decor Group, Cleveland
Product Promoted: Wallpaper
Marketing Strategy: The unit was designed to project a quality image consistent with the Laura Ashley name. The fins hold bin-boards that cross-merchandise Laura Ashley wallcoverings, carpeting and paints.
Introduction: October 2000
Number of Displays: 640
Distribution: Lowe's stores
Construction/Materials: Melamine, powder-coated wire, masonite, tubing
P-O-P Company: AG Industries, Cleveland