Home Improvement

Product: Linea lighting fixture
Number of display: 300
P-O-P company: Rapid Display, Union City, Calif.
Introduction: June 2000
Duration: Semipermanent
Construction: Brushed aluminum, acrylic, lithography, electronics
Display set-up: Field sales staff, retail staff
Cooper Lighting introduced its Linea lighting system with a countertop display that allows customers to turn on the fixtures to see the directional lighting power they offer.

Client: Thomasville Furniture Industries, Thomasville, N.C.
Producer: Cormark, Elk Grove Village, Ill.
Comments: This display was designed to establish Thomasville as a premium cabinet line at The Home Depot. It features whole kitchen solutions rather than just cabinets by presenting sample cabinet doors, hardware, wood colors, wallpaper and paint colors. End-use photography also helps consumers decide which combinations are best for them.

Product: Wallpaper program
Number of displays: 400
P-O-P company: CDA Industries Inc., Toronto
Distribution: Lowe's stores
Introduction: January 2001
Duration: Permanent
Construction: Hardwood, wire
Display set-up: IHDG service representatives
The new Decorating Solutions line of wallpapers and borders from Imperial Home Decor Group features products and fixtures that are customized to the retailer's specific needs.

Product: Multi-purpose lubricant
Number of displays: 650
P-O-P companies: Great Northern Corp. (headers), Racine, Wis.; Phillips-Ramsey (graphics), San Diego
Distribution: Auto stores, home centers, mass merchants and discount clubs
Introduction: January 2001
Duration: Temporary
Construction: Corrugated
The prepack heralds WD-40's new online fan club while promoting the popular lubricant for multiple uses.