Home Improvement

Products: Padlocks and combination locks
P-O-P companies: Advertising Promotions (padlock display), Elk Grove Village, Ill.; Cameo Container Corp. (combination lock display), Chicago; Bradley Printing (combination lock graphics), Des Plaines, Ill.
Distribution: Locksmiths and distributors (padlocks); mass merchants and home centers (combination locks)
Introduction: April 1996 (padlock display); June 1996 (combination lock display)
Duration: Permanent (padlock display); temporary (combination lock display)

Client: Makita U.S.A.
Product(s) Promoted: New line of high-impact/high-capacity drills
Producer Yunker Industries
Location: Lake Geneva, Wis.
Distribution: Hardware stores and home improvement centers nationwide
Material/Process: 4CP screen printed floor graphic
Introduction: December 1996

Product: Finale Weed & Grass Killer and Today's Homeowner magazine
Number of displays: 3,000
P-O-P companies: Ferrare & Fleming Advertising (co-designer), Plymouth Meeting, Pa.; Phoenix Display and Packaging Corp. (co-designer and manufacturer), West Deptford, N.J.
Distribution: Lawn & garden and hardware stores
Introduction: March 1997
Duration: Semipermanent
Construction: Corrugated; acrylic pocket; skirted pallet; four-color header

Product: Contractor-Grade Nail Set
Number of displays: 7,000
P-O-P company: Hub Folding Box (plastic tray), Mansfield, Mass.
Distribution: Hardware stores nationwide
Introduction: September 1996
Duration: Temporary
Construction: Injection-molded plastic tray, litho label
Stanley Tools is using a prepaid drop shipper to introduce its new contractor-grade nail set. The display is similar to one used successfully to introduce the company's screwdrivers and hammers.

Product: Screwdriver bits
Number of displays: 10,500
P-O-P company: Resources in Display, Cranford, N.J.
Distribution: Home centers and hardware stores
Introduction: July 1996
Duration: Permanent
Construction: Wire rack, paper label
DeWalt Industrial Tool Co.'s new packaging for a group of 20 screwdriver bit tips was inspired by chewing-tobacco cans.