Home Improvement

Client: EZ Paintr
Product promoted: One Coater Supreme paintbrush
Producer: Placon
Location: Madison, Wis.
Distribution: Mass merchants, hardware stores, home centers
Material/Process: Thermoformed plastic with printed label
Introduction: March 1996

Display-Dynamics
Wiha Wire Tool Display
Willi Hahn Corp.

Product: Ergonomic putty knives
Number of displays: 800
P-O-P company: Image Display & Packaging, Weyers Cave, Va.
Distribution: Home centers and hardware stores
Introduction: October 1996
Duration: Temporary
Construction: Corrugated
The countertop display for Red Devil's new ergonomic hand tools has been so successful that the company is working on a half-size version to expand its reach into smaller stores.

Product: Bosch portable electric power tools
Number of displays: 1,500
P-O-P companies: Marketing Expressions Inc. (design), Des Plaines, Ill.; Mack Chicago Corp. (manufacture of ballet box), Chicago; Graphic Arts Services (manufacture of poster, easel card and ballet box header), Barrington, Ill.
Distribution: Hardware and home centers
Introduction: October 1996
Duration: Semipermanent
Construction: Corrugated ballet box; poster and easel card; die-cut ballet box header

Product: Gardening gloves
Number of displays: 4,000
P-O-P company: Chesapeake Display & Packaging, Winston-Salem, N.C.
Distribution: Home and garden centers, mass merchants, hardware stores
Introduction: March 1997
Duration: Semipermanent
Construction: Corrugated
Detachable bins transform Wells Lamont's gardening-glove floor display into a counter display in minutes.

Products: Padlocks and combination locks
P-O-P companies: Advertising Promotions (padlock display), Elk Grove Village, Ill.; Cameo Container Corp. (combination lock display), Chicago; Bradley Printing (combination lock graphics), Des Plaines, Ill.
Distribution: Locksmiths and distributors (padlocks); mass merchants and home centers (combination locks)
Introduction: April 1996 (padlock display); June 1996 (combination lock display)
Duration: Permanent (padlock display); temporary (combination lock display)