Home Improvement

Client: Cooper Automotive Products
Producer: New Dimensions Research Corp.
Comments: This display was designed to demonstrate the qualities of the MOOG Gusher Bearing technology and reinforce the company's image as a problem solver. The unit contained a bearing that consumers could interact with. Using 3-D vacuum-formed representations of the product and distortion screen printing enabled the consumer to see what the bearing actually looks like.

Product: Recycled batteries
P-O-P company: The Diamond Group, New York
Distribution: Electronic stores, phone stores, hardware stores and home center stores
Introduction: April 1999
Duration: Temporary
Construction: Corrugated box, flexible plastic, vinyl static cling
Display set-up: Retail staff
Shelf wobblers and window decals from Recycling Corp. have been upgraded to feature four-color graphics and include program spokesman Richard Karn.

Client: Congoleum
Producer: AG Industries

Client: MTD Products Inc.
Producer: Cormark