Home Improvement

Product: Kingchain chain products
P-O-P company: Designed in-house
Distribution: Hardware and home center stores
Introduction: August 1999
Display set-up: Retail staff
This 4-foot freestanding rack display merchandises Kingchain products with the flexibility to present any mix-and-match assortment desired in a compact, portable format.

Client: Black & Decker Canada, Richmond Hill, Ontario
Distribution: The Home Depot stores
Size of Run: 50
Producer: CDA Industries Inc., Scarborough, Ontario
Division: Permanent, Multinational
Objectives: This display was designed to move the lower cost, do-it-yourself tools out of the tool corral to enable customers to touch and feel the products.

Product: Recycled batteries
P-O-P company: The Diamond Group, New York
Distribution: Electronic stores, phone stores, hardware stores and home center stores
Introduction: April 1999
Duration: Temporary
Construction: Corrugated box, flexible plastic, vinyl static cling
Display set-up: Retail staff
Shelf wobblers and window decals from Recycling Corp. have been upgraded to feature four-color graphics and include program spokesman Richard Karn.

Client: Congoleum
Producer: AG Industries

Client: MTD Products Inc.
Producer: Cormark

Client: Cooper Automotive Products
Producer: New Dimensions Research Corp.
Comments: This display was designed to demonstrate the qualities of the MOOG Gusher Bearing technology and reinforce the company's image as a problem solver. The unit contained a bearing that consumers could interact with. Using 3-D vacuum-formed representations of the product and distortion screen printing enabled the consumer to see what the bearing actually looks like.