Home Improvement

Product: Bird feeders
P-O-P company: Cull Design Inc., Grand Rapids, Mich.
Distribution: Home centers, supermarkets, garden stores, drugstores
Introduction: October 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Whitehall Products LLC has introduced a prepacked display of bird feeders to increase impulse sales and offer off-shelf display space to retailers.

Client: Littelfuse Inc., Des Plaines, Ill.
Products Promoted: Pro Tek circuit protectors
Objective: The display offers easy inventory and easy stocking due to product visibility. It is customizable to fit a variety of needs including size and mounting options.
Number of Displays: 2,500
Construction/Materials: Beemak Plastic' exclusive Tilt Bin products; acrylic header; base with custom graphics
P-O-P Company: Beemak Plastics Inc., Rancho Dominguez, Calif.

Client: DeWalt Industrial Tools, Richmond Hill, Ontario
Products Promoted: Industrial hammers and accessories
Objective: The goal was to design a hammer and accessory center that would attract attention. The color scheme makes the unit visible from a distance. The unit can display medium and heavy-duty hammers, as well as heavy-duty drill bits. The base is designed to look like concrete.
Introduction: November 1998
Number of Displays: 110

Client: Milwaukee Electric Tool Corp., Brookfield, Wis.
Product Promoted: Tilt-Lok circular saw
Objective: The display was designed to launch the Tilt-Lok circular saw into the marketplace and highlight the revolutionary new adjustable handle.
Introduction: March 1999
Number of Displays: 1,000 counter units and 3,000 wall signs
Construction/Materials: Wood, chipboard, common hardware fasteners
P-O-P Company: Innovative Marketing Solutions Inc., Bensenville, Ill.

Client: Applied Concepts Inc. (Emerson Tool), Warrendale, Pa.
Product Promoted: RoboGrip II tool
Objective: The display encourages customers to grasp and try the product, giving them a compelling reason to buy it. The unit also allows for cross merchandising in various departments of the store.
Introduction: May 1999
Number of Displays: 1,100
Construction/Materials: 3/4-inch MDF, masonite, steel
P-O-P Company: Display Network, West Chicago, Ill.