Home Improvement

Client: The Stanley Works, New Britain, Conn.
Number of displays: 1,000
Construction: MDF base, heavy-duty casters, steel, screenprinted graphics
Distribution: Lowe's home improvement stores
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.

Client: Optrel Welding Products - a Division of Bacou-Dalloz, Smithfield, R.I.
Introduction: June 2001
Number of displays: 750
Construction: Styrene, MD-44 board, hammered finish wire, retractor cord
Distribution: Home center stores
P-O-P company: International Display, Pawtucket, R.I.
Comments: The Interactive Satellite Welding Helmet Display provides an

Product: Dutch Boy Twist & Pour paint
Number of displays: 5,000
P-O-P company: Cormark, Elk Grove Village, Ill.
Distribution: Paint specialty stores, home centers, mass merchants
Introduction: June 2002
Duration: Semipermanent
Construction: Corrugated
Display set-up: Retail staff
This hanging sign clearly introduces and illustrates the innovative containers.

Successful practices in the home center channel

Client: Dec Har Designs Inc., Mt. Vernon, N.Y.
Introduction: November 2002
Number of displays: 150
Construction: Melamine laminated particleboard
Distribution: EXPO Design Center (a Home Depot Co.) stores
P-O-P company: Flair Display Inc., Bronx, N.Y.
Comments: Cabinet hardware is highlighted with this display. It was designed to gain multiple placements within each store and improve the brand's presentation over generic bulk-bin displays.

Client: DiversiTech Corp., Decatur, Ga.
Introduction: November 2002
Number of displays: 200
Construction: Wire, metal, Sintra
Distribution: Wholesale distributors
P-O-P company: Tempo Creative Inc., Northbrook, Ill.
Comments: Historically, manufacturers of aftermarket components for use in residential air conditioning systems have sold to distributors. This display is designed to sell replacement a/c electric motors through wholesale distributors.

Client: Lowe's Cos., Wilkesboro, N.C.
Introduction: October 2001
Number of displays: 500 (program is ongoing)
Construction: Fusion maple melamine wood finish with painted wood crown molding accents, kydex rubber base, high intensity halogen spotlights
Distribution: Lowe's home improvement stores
P-O-P company: Array, Chattanooga, Tenn.

Product: Outdoor clocks, thermometers and path signs
Distribution: Lawn & garden stores, home improvement centers, hardware stores, specialty shops, pool stores
Introduction: August 2002
Duration: Semipermanent
Construction: Cedar, oak, aluminum
Display set-up: Retail staff

Client: Alloc Inc., Racine, Wis.
Introduction: June 2002
Number of displays: 500
Construction: Metal
Distribution: Independent floor covering dealers in the U.S. and Canada
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Comments: Sixteen different samples of home flooring from Alloc are highlighted on the display. Consumers can remove the samples to learn about the features of each. The display always retains a "trapped" sample of each type of flooring.

Client: Aero Co., Indianapolis
Introduction: April 2002
Number of displays: 2,000
Construction: Plastic, metal, pegboard
Distribution: Big box retailers, co-ops, distributors
P-O-P company: Packaging Concepts Ltd., Lincoln, R.I.
Comments: The goal of the displays was to increase off-shelf impulse sales by creating awareness of the X-Factor Safety Sunwear line. Retailers had options between rotating displays, floorstands and pegwall-mountable displays.