Home Improvement

Products: Sealants
Distribution: Home improvement stores
Introduction: August 2002
Duration: Temporary
Construction: Corrugated, paperboard
Display set-up: Retail staff
OSI Sealant's fall sweepstakes program was a co-branding effort with Ford Motor Co. to help introduce new packaging for the company's PL adhesives and sealants.

Product: Dutch Boy Twist & Pour paint
Number of displays: 5,000
P-O-P company: Cormark, Elk Grove Village, Ill.
Distribution: Paint specialty stores, home centers, mass merchants
Introduction: June 2002
Duration: Semipermanent
Construction: Corrugated
Display set-up: Retail staff
Dutch Boy's campaign uses P-O-P to focus on the ease of use of its new paint containers.

Client: Royalty Carpet Mills Inc., Irvine, Calif.
Introduction: December 2001
Number of displays: 1,100
Construction: Vacuum-formed plastic, acrylic
Distribution: The Home Depot stores
P-O-P company: Display Technologies, College Point, N.Y.

Client: Lowe's Cos., Wilkesboro, N.C.
Introduction: October 2001
Number of displays: 500 (program is ongoing)
Construction: Fusion maple melamine wood finish with painted wood crown molding accents, kydex rubber base, high intensity halogen spotlights
Distribution: Lowe's home improvement stores
P-O-P company: Array, Chattanooga, Tenn.

Product: Outdoor clocks, thermometers and path signs
Distribution: Lawn & garden stores, home improvement centers, hardware stores, specialty shops, pool stores
Introduction: August 2002
Duration: Semipermanent
Construction: Cedar, oak, aluminum
Display set-up: Retail staff
The design of Whitehall Product's clock and thermometer display allows the products to be examined by customers and returned easily to the display.

Client: B&K Industries Inc., Elk Grove Village, Ill.
Introduction: April 2002
Number of displays: 2,500
Construction: Black polystyrene
Distribution: Hardware, home center and home improvement stores in the U.S. and Canada
P-O-P company: Quantum Visual Merchandising Inc., Chicago

Client: Aero Co., Indianapolis
Introduction: April 2002
Number of displays: 2,000
Construction: Plastic, metal, pegboard
Distribution: Big box retailers, co-ops, distributors
P-O-P company: Packaging Concepts Ltd., Lincoln, R.I.
Comments: The goal of the displays was to increase off-shelf impulse sales by creating awareness of the X-Factor Safety Sunwear line. Retailers had options between rotating displays, floorstands and pegwall-mountable displays.