Home Improvement

Manufacturer: Sta-Rite Corp., Delavan, WI
P-O-P Producer: Heinzeroth Marketing Group, Rockford, IL

Called FilterLogic, this merchandising program for Sta-Rite's Omnifilter brand helps shoppers find the right filtration products by offering a simple question/answer graphic format, along with mounted samples and color-coded packaging. The FilterLogic program included packaging redesigns.

Manufacturer: Amerock Corp., Rockford, IL
P-O-P Producer: Heinzeroth Marketing Group, Rockford, IL

Designed to cross-merchandise cabinet hardware in kitchen and bath departments, this modular panel system utilizes four-color lifestyle graphics, contemporary laminates and acrylic to differentiate Amerock's upscale Galleria Series selections.

Manufacturer: Raynor Garage Doors, Dixon, IL
P-O-P Producer: Heinzeroth Marketing Group, Rockford, IL

These wall-mounted and freestanding displays were designed as part of a full makeover of display materials for Raynor's worldwide distributor network.

Manufacturer: Amerock Corp., Rockford, IL
P-O-P Producer: Heinzeroth Marketing Group, Rockford, IL

This display system combines special order and in-stock selections for cabinet hardware. It has special order samples mounted on two sides, arranged in hardware style and finish groupings. Clear tilt bins on the other sides provide an in-stock selection of popular sellers. The display is designed for island placement in the kitchen cabinet department of a home improvement warehouse.

Manufacturer: Rain Bird Corp., Azusa, CA
P-O-P Producer: Heinzeroth Marketing Group, Rockford, IL

This compact sales kit provided Rain Bird field reps with everything needed to conduct a thorough "product knowledge" session with store associates or shoppers. The kit was designed so that the product presentation materials, which include a 32-page flip chart, can be nested inside a 26” x 10” tool box and quickly turned into a complete tabletop presentation.

Manufacturer: Amerock Corp., Rockford, IL
P-O-P Producer: Heinzeroth Marketing Group, Rockford, IL

This display program for cabinet hardware addresses several complex issues including regional assortment differences, handling of orders and product updates.