Gifts & Collectibles

Client: Coty Inc.
Producer: Trans World Marketing
Category: Multiple Materials: Counter, shelf or table unit
Comments: The molded sides replicate window panes, allowing consumers to fully experience the aroma. The use of semipermanent materials, such as injection-molded sides and corrugated shelves, encourage long-term retail placement.

Product: Greeting cards and Social Expression products
Number of displays: 2,500
P-O-P company: IDL Inc., Pittsburgh
Distribution: Mass merchants, card and gift shops, supermarkets, drug stores
Introduction: November 1993
Duration: Permanent
Construction: High-density particleboard
American Greetings has created a new display to introduce imprinted gift boxes in a variety of sizes and designs.

Product: State of the Union greeting cards
Number of signs: 8,200
P-O-P company: Coburn Co., Ashland, Ohio
Distribution: Card stores and mass merchants
Introduction: March 1994
Duration: Temporary
Construction: SBS board
The concept for the State of the Union sign came from one of the cards in the 24-card assortment. The red, white and blue color theme makes the sign eye-catching and stand out from other locator signs in the card rack.

Product: Opus N' Bill, Best of Romance and Self-Expressions cards
P-O-P company: AG Industries, Cleveland
Distribution: Grocery stores, drug stores, mass merchants
Introduction: March 1994
Duration: Permanent
Construction: PVC plastic
Offered as a second display option with 72 card pockets, the American Greetings spinner is used by most retailers to complement a regular shelf display.