Gifts & Collectibles

Retailer: Safeway
Metro Area: Washington, D.C.

Retailer: Albertsons
Location: Los Angeles

Retailer: Bristol Farms
Location: Los Angeles

Retailer: Jewel-Osco
Location: Chicago
Supplier: Storeboard Media, New York

Client: American Greetings, Cleveland, OH
Product(s) Promoted: Greeting Cards
Distribution: Macy's
Number of Stores: 8
Production Run Quantity: 160
Introduction: September 2006
Intended Duration: 5 years
Dimensions (H x W x D): 66" x 53" x 18"
Weight: 80 lbs.
Budget Category (U.S.): $951 - $1,000
Producer: American Greetings, Cleveland, OH

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: CVS/pharmacy, Woonsocket, RI
Product(s) Promoted: Gift, Bank and PrePaid Cell Phone Cards
Distribution: CVS
Number of Stores: 6,200
Production Run Quantity: 6,200
Introduction: August 2006
Intended Duration: 5 years
Dimensions (H x W x D): 82" x 36" x 24"
Weight: 500 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Blackhawk Network, Pleasanton, CA
Product(s) Promoted: Gift Cards
Distribution: Supermarkets
Number of Stores: 350
Production Run Quantity: 600
Introduction: June 2006
Intended Duration: Permanent
Dimensions (H x W x D): 72" x 60" x 36"
Weight: 150 lbs.
Budget Category (U.S.): $451 - $500
Producer: New Business Solutions Inc., Hicksville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Candle-lite, Cincinnati, OH
Product(s) Promoted: Candle-lite's Willow Lane Candle collection
Distribution: Specialty stores nationwide
Number of Stores: 180
Production Run Quantity: 200
Introduction: January 2007
Intended Duration: 2 years
Dimensions (H x W x D): 78" x 18" x 18"
Weight: 75 lbs.
Budget Category (U.S.): $401 - $450

Client: Valley Forge Flag Co., Wyomissing, PA
Product(s) Promoted: American Flags
Distribution: Lowe's Stores
Number of Stores: 650
Production Run Quantity: 1,000
Introduction: May 2007
Intended Duration: 4 months
Dimensions (H x W x D): 57" x 48" x 40"
Weight: 200 lbs.
Budget Category (U.S.): $51 - $100
Producer: Weber Display & Packaging, Philadelphia, PA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?