Furniture

Longview Fibre Co.
Gardner Equipment
Comments: The objective of this project was to design a package that would show the unique features of the product. Litho lamination was required to show the complexity and detail of the images. The cut-out front panel enables the consumer to see and touch the product.

KCS Industries Inc.
The Integer Group

Client: Action Lane, Tupelo, Miss.
Products Promoted: Recliners, small sleeper sofas and reclining sectionals.
Objective: To develop in-store displays that would stop consumers in their tracks and show the features of the products without the aid of a salesperson and without taking up floor space.
Introduction: March 1998
Construction/Materials: Photography used in conjunction with Extreme Vision lenticular imaging.
P-O-P Company: National Graphics Inc., Brookfield, Wis.

Products Promoted: Aroma Elite coffee maker and Infinia computer
Objective: To increase retail sales by positively influencing shoppers at the point-of-sale.
Distribution: Mass merchants, computer stores
Introduction: 1997
Construction: Preprinted corrugated containers
Producer: Stone Container Corp., El Paso, Texas, and Birmingham, Ala.

Product: Ultra-Max cookware
Number of displays: 500
P-O-P company: Lingo Manufacturing Co. (co-design and manufacture), Florence, Ky.; PBA Co. (co-design), Quincy, Mass.
Distribution: Supermarkets
Introduction: Fall 1997
Duration: Permanent
Construction: Powder-coated 1/4-inch steel wire grid
The sturdy steel Ultra-Max cookware display from VAM Corp. is designed to hold up to 185 pieces of cookware in supermarkets.

Product Promoted: Humidifier
Objective: To design a package that visually shows the attributes of the humidifier.
Distribution: Supermarkets, specialty stores
Introduction: September 1997
Construction: Corrugated
Producer: Longview Fibre Co., Milwaukee