Healing Garden Merchandising System
Client: Coty Inc., New York
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: This permanent merchandiser was developed to create a "garden potting" environment highlighting the natural components of the packaging and image of the brand. The system is adaptable for a one-, two-, three- or four-foot wall space for mass retailers. Natural wood strips were placed over printed rice paper as a lattice backdrop for the product trays.