Furniture

Client: Hunter Douglas Inc., Upper Saddle River, NJ
Introduction: May 15, 2003
Distribution: Hardware Stores/Home Centers
Dimensions (H x W x D): 16" x 16" x 5"
Weight: 5 lbs.
Awards: Gold, Design of the Times 2003
Producer: Henschel-Steinau Inc., Englewood, NJ

Product: Major appliances
Number of displays: 5,000
P-O-P company: KK&A Integrated Retail Marketing, Chicago
Distribution: Appliance retailers
Introduction: April 2003
Duration: Temporary
Construction: Corrugated, paper stocks
Display set-up: Retail staff and company district managers
Maytag conducted a satisfaction survey among a random group of appliance dealers to tweak its P-O-P offerings. The research led the company to add outdoor banners, a dangler and a standee to the mix.

Product: Major appliances
Number of displays: 5,000
P-O-P company: KK&A Integrated Retail Marketing, Chicago
Distribution: Appliance retailers
Introduction: April 2003
Duration: Temporary
Construction: Corrugated, paper stocks
Display set-up: Retail staff and company district managers
Maytag conducted a satisfaction survey among a random group of appliance dealers to tweak its P-O-P offerings. The research led the company to add outdoor banners, a dangler and a standee to the mix.

Client: USF-Culligan/Everpure, Northbrook, Ill.
Materials: High-pressure laminate on bender board
Introduction: May 2003
Size of Run: 600
Comments: This display was designed to create brand presence in kitchen and bath design studios. It is intended to encourage the product's use in upscale homes.
P-O-P Company: DNI Marketing Group, St. Charles, Ill.

Client: ODL, Zeeland, Mich.
P-O-P Company: Spectrum POP Displays, Chippewa Falls, Wis.