Furniture

"What caught my eye with these two simple displays was that they merchandised very similar products in different ways, and both worked just fine.
     The Con-Tact display on the bottom is a typical mass merchandiser power wing with an integrated header. Nice color graphics combine with minimal copy to tell the story and let the product sell itself. The vertical format is somewhat unusual, but it really works well for the marketer, which needs to show several different patterns in such a limited space.

Client: Whirlpool Corp., Benton Harbor, Mich.
Introduction: In test, December 2003
Producer: RPA Worldwide, Columbus, Ohio
The oversized Whirlpool Fabric Care Center is being tested in several markets. It positions appliances by brand, whereas most competing appliances are grouped in generic rows.

Client: Brother, Bridgewater, N.J.
Introduction: November 2003
Size of run: 285
Materials/processes used: Vacuum-formed base, matched color high-impact styrene, wire form, process-printed vinyl panel
Producer: Rand Display International Inc., Teaneck, N.J.
Comments: Announced the arrival of the emboidery machine at Wal-Mart stores.

Client: Mattress Giant, Addison, Texas
Introduction: May 2003
Size of run: 250
Producer: Illuminated Sign & Design, Carrollton, Texas
This 64-inch by 40-inch lightbox contains four panels that slide in and out of a slotted aluminum framing system, displaying the Mattress Giant brands. The backside (bottom) promotes a store offer.

Client: Hunter Douglas Inc., Upper Saddle River, NJ
Introduction: May 15, 2003
Distribution: Hardware Stores/Home Centers
Dimensions (H x W x D): 16" x 16" x 5"
Weight: 5 lbs.
Awards: Gold, Design of the Times 2003
Producer: Henschel-Steinau Inc., Englewood, NJ

Client: Panasonic, Secaucus, NJ
Introduction: June 7, 2003
Distribution: Specialty Shops/Services
Dimensions (H x W x D): 75" x 40" x 24"
Weight: 200 lbs.
Producer: The Packaging House Inc., Chicago, IL

Client: Broan-NuTone LLC, Hartford, WI
Introduction: May 1, 2003
Distribution: Specialty Shops/Services
Dimensions (H x W x D): 89" x 45" x 34 3/4"
Weight: 330 lbs.
Producer: Diamond Marketing LLC, Mequon, WI

Client: Serta Inc., Itasca, IL
Introduction: May 2, 2002
Distribution: Hardware Stores/Home Centers
Dimensions (H x W x D): 23" x 15.7" x 6"
Weight: 9 lbs.
Awards: Gold, Design of the Times 2003
Producer: Everbrite LLC, Greenfield, WI