Furniture

Home center marketers are targeting specific demographics with specific messages as stores become more restrictive about how P-O-P is presented in their aisles

Client: The Gillette Co., Boston
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 665
Comments: To get the attention of warehouse club shoppers, the Braun logo is placed prominently atop this display. Once they get to the unit, they can touch the handblender and its accessories. Graphics show the product in action, along with what can be achieved through its use.

Client: The Clorox Co. - Brita Division, Oakland, Calif.
Producer: Harbor Industries Inc., Grand Haven, Mich.
Duration: Permanent
Size of Run: 680 (faucet); 874 (pitcher)
Comments: Thanks to these displays, consumers can touch and feel the products before deciding whether to purchase them. The sleek displays complement the product design, and a large logo and bold blue color are intended to provide instant recognition and high visibility. Graphics panels point out the major features of the products.

Client: Watkins Manufacturing, Vista, Calif.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Permanent
Production Date: January 2003
Size of Run: 105
Comments: Helps Hot Springs Spa consumers understand how the optional audio system can improve the spa experience. The P-O-P and sell-through effort helped create high demand and a nine-week backorder for the audio systems.