Footwear

Advertiser: Nike Inc., Beaverton, Ore.
Producer: The United Group, South Gate, Calif.
Objective: To display a widely-varying mix of product in all types of retail environments. In addition to allowing virtually every retailer to create its own product mix, the display had to project Nike's image as a world leader in design and quality.

Advertiser: Nike Inc., Beaverton, Ore.
Producer: Thomson-Leeds Co. Inc., New York
Objective: To provide important product information for consumers in the absence of store personnel. The system features a retractable information panel. A sample of the shoe's inner air cushioning unit is featured directly above the information panel so consumers can see and feel the plastic, pressurized unit for themselves.

Advertiser: Toddler University, Westport, Conn.
Producer: Modern Plastics, Bridgeport, Conn.
Objective: To enhance profitability for retailers and to communicate the features and benefits of the product to consumers. The pencil display, along with the packaging (marble notebook, spiral notebook and pencil holder) work together to emphasize the Toddler University concept.

Advertiser: L.A. Gear, Los Angeles
Producer: Rand Display Inc., Cresskill, N.J.
Objective: To provide additional off-shelf placement within the retail shoe environment by using a movable and repositionable shelf/grid system.