Footwear

Product: Blacktop shoes
P-O-P company: Medallion Associates, New York
Number of displays: 1,600
Distribution: Foot Locker stores
Introduction: April 1992
Duration: Promotional
Construction: PETG plastic (fence), rubber (mat), chipboard tube with process wrap (pole), Fome-Cor with corrugated cardboard (backboard)
Reebok is taking advantage of the untapped market for outdoor basketball shoes. The Blacktop shoe promotion is an extension of 1991's success story.

Product: Lowell Shoe Inc. Soft Spots shoes
P-O-P company: Thomson-Leeds Co., New York
Number of displays: 2,000
Average unit cost: $60
Distribution: Shoe stores
Introduction: August 1991
Duration: Permanent
Construction: Acrylic
Soft Spots shoes should win space at the front of stores thanks to a new display.

Advertiser: Foot Locker, New York
Producer: Medallion Associates, New York
Objective: To bring in-store the excitement of a fast-paced TV campaign. A conventional shoe tower juts out of a one-inch-thick rubber base formed to look like blacktop. The unit is topped with a motorized flash card unit with still photos from the commercial.

Advertiser: Stride Rite Children's Group Inc., Cambridge, Mass.
Producer: New Dimensions Research Corp., Melville, N.Y.
Objective: Stride Rite has made a strong commitment to children's programs for public television. The goal of this display was to inform parents about those programs and let them know when they could be seen. The display hung on slotwall in children's shoe stores.

Advertiser: Nike Inc., Beaverton, Ore.
Producer: The United Group, South Gate, Calif.
Objective: To display a widely-varying mix of product in all types of retail environments. In addition to allowing virtually every retailer to create its own product mix, the display had to project Nike's image as a world leader in design and quality.