Footwear

Advertiser: Toddler University, Westport, Conn.
Producer: Modern Plastics, Bridgeport, Conn.
Objective: To enhance profitability for retailers and to communicate the features and benefits of the product to consumers. The pencil display, along with the packaging (marble notebook, spiral notebook and pencil holder) work together to emphasize the Toddler University concept.

Advertiser: L.A. Gear, Los Angeles
Producer: Rand Display Inc., Cresskill, N.J.
Objective: To provide additional off-shelf placement within the retail shoe environment by using a movable and repositionable shelf/grid system.

Advertiser: Wolverine World Wide Inc., Rockford, Mich.
Producer: Johnstons & Associates, Kalamazoo, Mich.
Objective: The "terrarium" design displays shoe's foul-weather properties clearly to the consumer while taking a minimum of counter space. Literature is clearly available on the top of the display, inviting the consumer to learn more about the product. The terrarium's appearance is upscale enough to earn placement, even in more fashionable boutiques.

Advertiser: Foot Locker, New York
Producer: Medallion Associates, New York
Objective: To bring in-store the excitement of a fast-paced TV campaign. A conventional shoe tower juts out of a one-inch-thick rubber base formed to look like blacktop. The unit is topped with a motorized flash card unit with still photos from the commercial.