Footwear

Client: New Balance Athletic Shoe Co.
Producer: Johnstons & Associates

Products: Hi-Tec, 50 Peaks and Magnum hiking boots
Number of displays: 3,000 banners for each brand; 2,000 posters; 3,000 3-D signs for each brand; 4,000 Lucite countertop shoe shelves; 4,000 boulders; 4,000 slatwall shoe displays
P-O-P companies: Woods Group, (slatwall displays), Aptos; Santa Cruz Industries, (boulders), Santa Cruz; Steve Sheppard Design, (3-D signs), Modesto; G&R Plastics, (slatwall shoe shelves), Sacramento; The Anchor Group, (banners), Sacramento, all of Calif.; Hutchison & Co., (Lucite countertop shoe shelves), Boston

Client: Reebok International Ltd.
Producer: Thomson-Leeds Co.
Category: Wood: Wall Unit
Comments: The display had to have modular flexibility to merchandise the Reebok Classic line of shoes on slatwall. A "classic" look was achieved by the soft-rounded wood corners of the units. And by featuring graphic illustrations on the back panels from the national print campaign, the selling message for the line was further reinforced.

Client: Red Wing Shoe Co.
Producer: E and E Display Group
Category: Thermo-formed Plastics: Counter, Shelf or Table Unit
Comments: To convey the natural settings in which the line of sport boots were created to endure, the use of actual articles of nature were implemented, when possible, to create the molds. Cut wood and bark, limestone and an actual deer print aided in achieving the display's authenticity.

Product: Steel Toe boots and shoes
Number of displays: 380
P-O-P company: Reynolds Guyer Designers Inc., Minneapolis
Distribution: Red Wing shoe stores
Introduction: March 1993
Duration: Temporary
Construction: Steel grid, corrugated, plastic and wood
The train display is one of four in a series (each highlighting a different line of shoes) that will run through the spring of 1994. All will mount to the steel grid in a similar way.

Client: Nike/Foot Locker
Producer: Medallion Associates Ltd.
Category: Thermoformed Plastics: Floorstand
Comments: The entire project was designed, manufactured and delivered to 1,600 locations in four weeks. The display had to explain the technology, give a feel for the product and create store traffic.

Client: Wolverine Worldwide
Producer: Rapid Mounting & Finishing Co.
Primary designer: Johnstons & Associates
Category: Paper: Counter, Shelf or Table Unit
Comments: The display served as an inexpensive means of dramatizing the shock-absorbing soles of two boot styles. It had to move the boot in a natural walking motion with the heel coming down first, then rocking forward to the ball and finally lifting up and repeating the action.

Client: Reebok International Ltd.
Producer: Thomson-Leeds Co.
Category: Multiple Materials: Wall Unit
Comments: A Graphlite shoe was encased in a cast acrylic tube and appears to float. The main features were imprinted directly onto the spherical tube that invites shoppers to turn the knob, thereby rotating the shoe and revealing corresponding product attributes.

Medallion Associates Ltd.
Champs
Paper: Signs