eCommerce

Recent retail news includes Walmart enlisting big names for shopping ideas, and Amazon testing a new delivery option in select markets.

Advertisers can now layer connected TV ads, sponsored videos and interactive video content with first-party member data via the club chain's retailer media network.

New research from Chicory and the Path to Purchase Institute validated that as shopper behaviors have evolved, in-recipe, contextual commerce is a major growth opportunity for the grocery industry.

The Unilever brand’s product launch at the retailer was supported by social and retail media.

Retailer and CPG brand panelists discuss their biggest wins with consumers and lessons learned in 2023 and predictions and emerging solutions for the year ahead.

This year’s impressive list of 37 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.

Profiles of Innovator winners Genna Carlson, Emily Gibbons, Amy Hintz, Julianne Hudson, Steffanie Magnus and Kylissa Ward.

Profiles of Industry Impact winners Kristi Argyilan, Melissa Gonzalez, Elizabeth Johnson, Cristina Marinucci, Jill Smith, Rachel Tipograph and Katie Williams.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

A look at maximizing the conceptual value of return on relationship, creating an omnichannel organizational structure, and the redefined role of agencies.