eCommerce

Our proprietary research shows how consumers are interacting with images on Amazon, other retailer websites and social media as marketers try to foster relationships and drive sales.

Upgrade imagery to overcome challenges in personalizing the shopping journey, says Vizit's Jehan Hamedi.

In this session for the Shopper Insights & Measurement Forum in December, AdAdapted’s Molly McFarland discuss the shifting environment and uncover how marketers can connect with their target audience of nuanced shoppers to ensure their brands make the most impactful investments.

In this session for the Shopper Insights & Measurement Forum in December, Mondelez International's Alister Greenwood shares how to leverage shopper data and knowledge of online behavior to present unique activations in a way that “positively interrupts” the shopper at the right moment in the shopper journey.

Antoni Porowski and Jonathan Van Ness, stars of Netflix reality TV show "Queer Eye," partnered with former Petco executive to launch a pet brand in September with Petco as its exclusive brick-and-mortar retailer.

The marketplace will enable consumers to purchase digital art attached to Mattel’s iconic brands, including Barbie and Hot Wheels.

The interactive virtual storefront offers consumers another way to experience Lindt chocolate during the holidays.

See how retailers including Walmart, Target and Amazon pushed their sales events earlier this year with a sampling of activity.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.

DTC faux eyelash brand LoveSeen has launched a line of 95% recyclable, vegan lashes exclusively at Target.