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eCommerce

  • Izzy & Liv Brings 'Bridgerton' to Target

    Lifestyle brand Izzy & Liv tied in to the May 16 premiere of Season 3 of Netflix’s “Bridgerton” by launching a licensed collection of home decor items and women’s apparel exclusively at Target.
    Target 'Bridgerton' Web Page
  • Where & How Social Commerce is Thriving

    A Smarty study reveals that 43% of U.S. adults purchased something because of a targeted ad on social media. The survey also examines how social is influencing generations, recommendations and privacy.
    tiktok shop social commerce
  • Walmart Rolls Back Pricing With Lasko Fan Exclusive

    Lasko Products launched two new fans at Walmart this spring, with an endcap stocking the Lasko Cool Colors box fan offering Rollback pricing.
    Walmart Lasko 'Stay Cool' Web Page
  • Consumer Spending Trends Leading Up to Memorial Day

    New data from Consumer Edge highlights how inflation is impacting consumer spending, including positive signs for warehouse clubs and books.
    inflation shopper
  • Dollar Tree to Rebrand 99 Cents Only Stores

    Dollar Tree has acquired 170 leases from 99 Cents Only Stores across Arizona, California, Nevada and Texas amid Family Dollar store closures and renovations.
    99 cents only stores
  • Seen & Heard at Future Forward 2024

    At our May event, retailers, CPG brands and other thought leaders brought the latest topics and trends in commerce marketing front and center, including AI, in-store retail media and data. Read the highlights.
    future forward
  • UNFI Rolls Out Retailer Media Network

    UNFI Media Network is powered by Swiftly and enables advertisers to launch omnichannel campaigns and promotions through the distributor's network of retailer partners.
    unfi retail media network
  • Infographic: The ‘Clicks to Bricks’ Shopper Journey

    Research from 84.51°, Kroger’s data analytics subsidiary, explores both the online and hybrid grocery shopper’s path to purchase, also known as their clickstream journey.
    clickstream
  • Wayfair’s First-Ever Store Opens in Illinois

    Located just outside of Chicago, the store spans 150,000 square feet and two stories with 19 departments of furniture, home decor, housewares, appliances and home improvement products.
    wayfair store wilmette
  • Advertising in the Brick & Mortar Renaissance

    In this webinar, we leverage the latest location analytics to explore shifting consumer behaviors and the latest trends reshaping the brick-and-mortar retail media space. We delve into the data to reveal which consumers spend more time shopping in-store, and how retailers can maximize in-store advertising to drive visits.
    Placer ai
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