Drug Store

Product: The Stroh Brewery Co. Old Milwaukee beer
P-O-P company: Gaylord Printing Co., Detroit (manufacturer); Flair Communications, Chicago (design)
Number of displays: 30,000
Distribution: Supermarkets, mass merchants, convenience and drug stores
Introduction: May 1992
Duration: Promotional
Construction: Corrugated cardboard
Old Milwaukee displays offer country music fans a chance to buy a collection of hits by their favorite artists.

Product: International Friendship Center, featuring greeting cards, stationery, mugs, gift wrap and stickers
Number of displays: 10,000
P-O-P company: TCA Corp., Portland, Ore.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: June 1992
Duration: Promotional
Construction: Corrugated cardboard
A tie-in with a touring American Greetings exhibit encourages letter writing with pen pals around the world.

Product: Miller Lite, Genuine Draft, Genuine Draft Light and Miller High Life beers
Distribution: Supermarkets, convenience stores, mass merchandisers and drug stores
Introduction: May 1992
Duration: Promotional
Construction: Various media
Consumers can't miss Miller Brewing's summer promotions. A wide variety of P-O-P will be used and updated throughout the season.

Product: Sara Lee Hosiery L'Eggs Sheer Energy pantyhose
Number of displays: 27,000
P-O-P company: CB Displays, Winston-Salem, N.C.
Distribution: Grocery and drug stores, mass merchandisers
Introduction: November 1991
Duration: Promotional
Construction: Corrugated cardboard
Retailers are already asking what animal will be next for Sheer Energy's black and white promotion, say L'Eggs officials.

Product: Fujicolor QuickSnap Camera line
Number of displays: 10,000 initially
P-O-P company: Consumer Promotions Inc., Mt. Vernon, N.Y.
Distribution: Specialty stores, mini labs, mass merchants and drug stores
Introduction: March 1992
Duration: Semi-permanent
Construction: Injection-molded polystyrene
Multi-sized Fuji displays show off QuickSnap cameras.

Product: Electra pushbutton electric disposable lighter
Number of displays: More than 3,000
P-O-P company: Resources In Display, Brooklyn, N.Y.
Distribution: Drug stores, convenience stores and supermarkets
Introduction: January 1992
Duration: Permanent
Construction: Injection-molded high-impact styrene
Electric disposable lighters get an upscale treatment with a permanent display from Scripto.