Drug Store

Product: Party goods and gift-wrap materials
Number of displays: 14,000
P-O-P company: Western Kraft, Bowling Green, Ky.
Distribution: Drug stores, mass merchants and supermarkets
Introduction: June 1993
Duration: Temporary
Construction: Corrugated
The fabled Man of Steel is alive and well. The superhero has his own line of gift-wrap materials and party goods that are being featured on SuperTrays from American Greetings.

Product: Orion Home Video "RoboCop" and "RoboCop 2" home videos
Distribution: Video stores, mass merchants and chain drug stores
Introduction: August 1993
Duration: Temporary
Construction: Corrugated
Although it appeared in stores earlier in the year, the display for "RoboCop" videos is expected to remain on patrol in stores through the Christmas selling season.

Product: Pens
Number of displays: 3,500
P-O-P company: Castle Rock Container Co., Adams, Wis.
Distribution: Convenience, food and chain drug stores
Introduction: May 1993
Duration: Promotional
Construction: Direct-print corrugated and label-applied corrugated
When retailers ordered pre-assortments of Parker Pen products, they received the locker display as a part of the package.

Product: Locker accessories
P-O-P company: Reynolds Guyer Designers Inc., Minneapolis
Distribution: Drug stores and mass merchants
Introduction: December 1992
Duration: Temporary
Construction: Corrugated
"We needed something unique to identify our products and explain their benefits," explains a Lockermate spokesman.

Product: Concord Confections Inc. Tongue Splashers gum
P-O-P company: Nolan & Co., Chicago (graphics)
Distribution: Drug stores, supermarkets, convenience stores and discount stores
Introduction: February 1993
Duration: Temporary
Tongue Splashers add a burst of color to the teeth and tongue, much to the delight of kids and kids at heart. An equally colorful can catches consumers' attention at the point-of-purchase.

Product: Coors Light
P-O-P company: Graphic Communications, Golden, Colo.
Distribution: Grocery, convenience, liquor and drug stores
Construction: Paper stock

Client: Coty Inc.
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Chain drug stores, mass merchants and department stores
Construction: Vacuum-formed plastic, litho-mounted chipboard and fabricated acrylic
Introduction: July 1992
Comments: The display was designed to launch this masculine fragrance line. It highlights Gravity's bold product packaging, which is angled as if it was defying gravity.

Product: Fiji Wear Inc. eyeglass retainers
Number of displays: 1,500
P-O-P company: Creations at Dallas, Dallas
Distribution: Sporting goods stores, mass merchants, department stores and drug stores
Introduction: November 1992
Duration: Permanent
Construction: Black acrylic with silkscreened copy on a rotating base
The $18 that Fiji Wear invests in each Bula Loop countertop display is a "very reasonable" marketing expense, according to the company.

Client: Coty Inc.
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Chain drug stores, mass merchants and department stores
Construction: Vacuum-formed plastic
Introduction: July 1992
Comments: The display was designed to launch this feminine fragrance line. The counter unit creates the image of an intricately carved dresser top complete with mirror, drawer and brass-plated knob. The tester display encourages consumers to sample the Truly Lace cologne spray in store.

Client: Revlon
P-O-P company: P.O.P. Displays Inc., Long Island City, N.Y,
Distribution: Drug stores and mass merchants
Construction: Injection molding, hot stamping and litho
Introduction: June 1992
Comments: The display coordinated the look of Revlon's new Nail Enamel packaging with this on-counter presentation. By combining the bevelled grill accented with gold hot stamping, it resembled the new cap of the Revlon Nail Enamel.