Drug Store

Client: Coty Inc.
Product: L'Effleur fragrance
P-O-P company: Trans World Marketing
Distribution: Chain drug stores and mass merchants
Construction/Materials: Injection-molded sides and headers; corrugated shelf
Introduction: March 1993

Products: All Keebler products
Number of displays: 100
P-O-P companies: Genesis Creative Group Inc. (design and marketing services), Grand Rapids, Mich.; Aerostar International (manufacture), Sioux Falls, S.D.
Distribution: Mass merchants, drug stores and supermarkets
Introduction: May 1993
Duration: Itinerant
Construction: Vinyl-coated nylon (tree); molded-rubber compound (Ernie's face); voice box with light sensor

Product: Party goods and gift-wrap materials
Number of displays: 14,000
P-O-P company: Western Kraft, Bowling Green, Ky.
Distribution: Drug stores, mass merchants and supermarkets
Introduction: June 1993
Duration: Temporary
Construction: Corrugated
The fabled Man of Steel is alive and well. The superhero has his own line of gift-wrap materials and party goods that are being featured on SuperTrays from American Greetings.

Product: Orion Home Video "RoboCop" and "RoboCop 2" home videos
Distribution: Video stores, mass merchants and chain drug stores
Introduction: August 1993
Duration: Temporary
Construction: Corrugated
Although it appeared in stores earlier in the year, the display for "RoboCop" videos is expected to remain on patrol in stores through the Christmas selling season.

Product: Pens
Number of displays: 3,500
P-O-P company: Castle Rock Container Co., Adams, Wis.
Distribution: Convenience, food and chain drug stores
Introduction: May 1993
Duration: Promotional
Construction: Direct-print corrugated and label-applied corrugated
When retailers ordered pre-assortments of Parker Pen products, they received the locker display as a part of the package.

Product: Locker accessories
P-O-P company: Reynolds Guyer Designers Inc., Minneapolis
Distribution: Drug stores and mass merchants
Introduction: December 1992
Duration: Temporary
Construction: Corrugated
"We needed something unique to identify our products and explain their benefits," explains a Lockermate spokesman.