Drug Store

Combine merchandising goals and messages with displays that are the right size and easy for staff to assemble.

Product: Zip 250 disks
Number of displays: 2,000
P-O-P companies: Asatsu Advertising (design), Gardena, Calif.; Blum Productions (manufacture), Elmsford, N.Y.
Distribution: Office stores, computer stores, drugstores, supermarkets, mass merchants
Introduction: June 1999
Construction: Corrugated standee
Display set-up: Retail staff
P-O-P for Fujifilm's new Zip 250 data storage disks includes a standee.

Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance

The rapid expansion of the natural products category into mass market outlets offers new business opportunities -- and P-O-P challenges -- for marketers.

Product: CDs and cassettes
Number of displays: 800
P-O-P company: Brookdale Plastics, Minneapolis
Distribution: Mass merchants, drugstores and supermarket chains
Introduction: June 1999
Duration: Permanent
Construction: Molded plastic with electronic components
Display set-up: Retail staff
Metacom Music has created new interactive kiosks that replace its collection of nature sounds with mood music for the home.

Client: Rexall Sundown Inc., Boca Raton, Fla.
Products Promoted: Sundown Herbals
Objective: To design a display that demonstrates Rexall Sundown's unique "twist and learn" product labeling. Also, to take charge of organizing the vitamin/herbal category by designing a shelf management system for American Drug Stores' vitamin merchandising.
Introduction: June 1999
Number of Displays: 1,000