Drug Store

Client: Johnson & Johnson Consumer Products Co., Skillman, N.J.
Distribution: Mass merchants and chain drugstores
Size of Run: 2,500
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Semipermanent, Hair and Skin Care
Objectives: To present a new product on a self-contained display unit, which is compact in size and can be placed in alternate locations in a store.

Client: Schering Plough Healthcare Products Inc., Liberty Corner, N.J.
Distribution: Supermarkets, drugstores, mass merchants
Size of Run: 4,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, First Aid and Pharmaceuticals

Client: Legos Systems, Enfield, Conn.
Distribution: Supermarkets and drugstores
Size of Run: 3,000
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Toys
Objectives: To gain access into new, underdeveloped market segments and non-traditional toy retailers. This display aimed at providing retailers with a dynamic aisle display to attract consumers' attention.

Client: Unilever HPC-USA, New York
Distribution: Mass merchants, drugstores
Size of Run: 8,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Semipermanent, Hair and Skin Care
Objectives: Pond's Clear Solutions will attract large numbers of teens into the franchise. It will give these customers a chance to grow within the Pond's family from their early oily skin/blackhead timeframe through the time they become concerned with anti-aging.

Client: Impact Confections, Roswell, N.M.
Distribution: Supermarkets, drugstores and mass merchants
Size of Run: 5,000
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Division: Temporary, Candy, Gum and Mints
Objectives: To create an in-store display that is unique, commands attention and ties in with the product concept to resemble a ladder. The display has generated awareness and visibility, which resulted in increased sales.

Division: Beer/Wine/Spirits -- Plastics

Product: Bird feeders
P-O-P company: Cull Design Inc., Grand Rapids, Mich.
Distribution: Home centers, supermarkets, garden stores, drugstores
Introduction: October 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Whitehall Products LLC has introduced a prepacked display of bird feeders to increase impulse sales and offer off-shelf display space to retailers.