Drug Store

As the Duel Draws to a Close...

Product: Preventx Hand Sanitizer and First Aid Antiseptic
P-O-P companies: Bill Brokaw Advertising (graphic design); Downing Retail Display (structural design and production), both of Cleveland
Introduction: July 2000
Duration: Supermarkets and drugstores
Construction: Corrugate
Display set-up: Store personnel
Empyrean Bioscience's displays for Preventx are delivered preassembled and prepacked.

Retail Channel: Drugstores/Health Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Pokemon Vitamins Permanent Floor Display
Marketer: Rexall-Sundown
Producer: Henschel-Steinau Inc., Englewood, N.J.
Utilizing a stock system saved the client money and reduced lead-time on a display that represented a very "hot" property, Pokemon. The unit was injection-molded in a match yellow. The main character, Pikachu, was displayed prominently on both sides, and a motor allowed the character to oscillate right and left.

Report suggests that tobacco marketers are shifting expenditures from billboards to in-store promotions

Retail Channel: Drugstores/Health Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Oral-B Self-Standing Display
Marketer: Gillette
Producer: ARMO, Mexico City
This display was designed for easy assembly using just Christmas tree joiners and double-sided foam tape. The structure featured a powder coated 1 -inch-square tube for resistance and structure. To make the display lightweight, each side is screenprinted styrene and the header and footer are screenprinted corrugated plastic board.

Retail Channel: Drugstores/Health Stores
Display Type: In-Line, Gondola, Slatwall or On-Shelf
Campaign: 4-foot Inline System
Marketer: Natural Organics
Producer: New Dimensions Research Corp., Melville, N.Y.