Path to Purchase Institute members have exclusive access to review the full findings from proprietary research on the state of retailer media networks, identifying challenges and opportunities essential for commerce marketers to understand in this new age of media.
Sales of sunscreen and tanning products and other warm-weather-themed SKUs — from pest control to hot dogs — spiked in May as shoppers prepped for summer.
CVS Pharmacy is continuing to hone its beauty offerings, this time bringing prestige beauty brands to mass retail through a new shop-within-a-shop concept.
E.l.f., Dunkin’ partner to deliver ‘OMG moment’ — first online and then at Ulta, with a collection inspired by Dunkin’s doughnut boxes and iconic logo.
While cosmetics and personal care have particularly seen growth online, brands and retailers are also increasingly tapping into in-store experiences, both permanent and temporary, to connect with new shoppers.
