Department Store

Product: Flirt by Prescriptives
Number of displays: 1,000
P-O-P company: IDMD Manufacturing, Scarborough, Ontario, Canada
Distribution: High-end department stores
Introduction: April 1998
Duration: Permanent
Construction: Injection-molded acrylic bottle, electroplated aluminum cap, screen-printed lettering
A bottle of Flirt by Prescriptives (at left, on stand) is shown next to a first-of-its-kind P-O-P marketing tool from Estee Lauder: an exact, 2-foot-high acrylic replica of the Flirt fragrance bottle.

Client: Global Sports Inc., King of Prussia, Pa.
Name of Display: Yukon Concept Shop
Distribution: Outdoor specialty stores, department stores, full-line sporting goods stores
Objective: To market innovative performance and lifestyle outdoor footwear for the outdoor enthusiast.
Introduction: Fall 1998
Construction/Materials: Foam, wood structure, plastic
P-O-P Company: Flair Industries, Providence, R.I.

Client: Dr. Martens, Portland, Ore.
Name of Display: Sandal Mobile
Distribution: Independent shoe stores, specialty stores and department stores
Objective: To create excitement about Dr. Martens sandals.
Introduction: April 1998
Expected Length of Use: 4 months
Construction/Materials: Paper with plastic hardware
P-O-P Company: Staccato Design, Portland, Ore.

Client: Skechers USA Inc., Manhattan Beach, Calif.
Name of Display: Skechers Inflatable Picture Frames
Distribution: Independent shoe stores, specialty stores, department stores, company-owned stores
Objective: To provide eye-catching neon-colored frames with Skechers photo inserts to be used in shoe displays and as a gift-with-purchase. To enhance and draw attention to Skechers products.
Introduction: November 1997
Expected Length of Use: Permanent

Product: Digital phones
Number of displays: 200
P-O-P company: FPI Display Network Inc., West Chicago, Ill.
Distribution: Electronics stores, department stores, specialty shops
Introduction: October 1997
Duration: Permanent
Construction: MDF wood (base and stand), blue acrylic (sign holders)
AT&T Digital Communications has produced a display that functions as a floorstand, countertop display or wall unit. The piece was created by the Chicago branch, but is finding fans in other regions as well.

Cosmetic Company: Elizabeth Arden Co./Parfums International Division, New York
Product: Lagerfeld Jako fragrance
Objective: To produce self-service fragrance testers that promote the modern, stylish and masculine image of the young, professional Lagerfeld man. The hardware picks up the fragrance line motifs while enhancing the product and photography imaging to fit into the European marketplace.
Distribution: European parfumeries and department stores
Introduction: September 1997
P-O-P Company: Groupe Cartofage, Paris

Cosmetic Company: Prescriptives, New York
Product: Exact Matchstick Foundation
Objective: The client wanted the product to be easily accessible to the customer while retaining the product's airtight seal. The unit needed to display the shade selection from light to dark while occupying a minimal amount of counter space.
Distribution: Department stores
Introduction: September 1997
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.
Construction/Materials: Fabricated acrylic, vacuum-formed metallic styrene

Cosmetic Company: Lancome Inc., New York
Product: Vitabolic Deep Radiance Booster
Objective: To communicate the message of the product, radiance and Vitamin C, with a visually appealing display.
Distribution: Department stores
Introduction: December 1997
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.
Construction/Materials: Injection-molded N.A.S. and extruded aluminum

Cosmetic Company: Lise Watier Cosmetiques Inc., Montreal
Products: Lise Watier cosmetics
Objective: To create a makeup display that would attract the younger consumer, enhance the buying experience with organized and colorful product selections, provide flexibility for new product launches and updates, and provide adaptability for different store environments.
Distribution: Mass merchants and department stores
Introduction: September 1997
P-O-P Company: Schutz International Inc., Morton Grove, Ill.