Department Store

Client: U.S. Vision, Blackwood, N.J.
Distribution: Independent optical stores and department stores
Size of Run: 200
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Jewelry
Objectives: To promote a new line of fashion eyewear frames created by the German designer, Yoko Wolff. The display had to incorporate the "ecology image" of the frames and play up the image designs and the wolf eyes logos while merchandising 12 frames in a 1-square-foot footprint.

Client: Parfums Givenchy, New York
Distribution: Department stores and specialty stores
Size of Run: 100
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Testers
Objectives: To make the client's customers aware of the Givenchy Prism line. To showcase the beauty of the products and allow testing, while informing consumers on how to achieve different looks with the makeup.

Client: Estee Lauder Inc., New York
Distribution: Department stores
Producer: IDMD Manufacturing Inc., Toronto
Division: Semipermanent, Testers
Objectives: To introduce a new line of lipstick showing all the new shades in an interactive, playful environment. This display had to have a strong visual impact while providing consumers with an opportunity to test the various shades of lipstick that are housed in a unique showcase.

Client: Seiko Corp. of America, Mahwah, N.J.
Distribution: Department stores and specialty jewelry retailers
Size of Run: 1,000 72-inch banners, 5,000 30-inch banners
Producer: Abstrategy Design & Mfg., Matawan, N.J.
Division: Permanent, Jewelry
Objectives: To merchandise Seiko's new Kinetic watches and Pulsar's illuminated Solar watches. To create an elegant and exciting graphic element based on the movement of the Kinetic watch and the illuminated face of the Solar watch.

Client: Revlon, New York
Distribution: Department stores and select drugstore chains
Size of Run: 12,300
Producer: Mechtronics Corp., Stamford, Conn.
Division: Semipermanent, Single Product Line Merchandisers
Objectives: To create countertop displays for three seasonal line extensions that are consistent with Ultima II brand imagery. The units should hold merchandise and testers to allow for consumer trial at retail.

Client: Nike Inc., Beaverton, Ore.
Distribution: Athletic specialty stores, "big-box" sporting goods stores, department stores
Size of Run: 305
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Jewelry
Objectives: To create awareness of Nike eyewear and watches by cross-merchandising them alongside the full Nike product line of apparel and footwear. To complete the picture of the "head-to-toe" Nike ensemble.

Abstrategy Design & Manufacturing Inc.
Braun Oral-B
Comments: The goal of this campaign was to create a unique P-O-P element for the housewares section of department stores. The unusually large size of the inflatable (46 inches high) and the true-to-life details help draw the shopper's attention to the product's special features. The inflatable can stand up or be hung from the ceiling.