The solution gives advertisers more immediate access to member insights, including household reach, purchase channel and, for the first time, buyer metrics for Sponsored Product Ads.
Marty the robot's data enhancements enable it to flag out-of-stocks and detect misplaced items. The grocer has also begun leveraging Marty outside of the store to interact with customers and support cause campaigns.
At the November event in St. Louis, Church & Dwight and influencer marketing partner gen.video will explore how brands can choose the right influencers, utilize social content across marketing efforts and measure impact.
The commerce media company’s solutions address fragmentation as well as provide retailers and marketplaces with data and media tools derived from its recent acquisitions.
Brands are reallocating funds from digital platforms and traditional media as well as non-advertising and “below-the-line” shopper/trade marketing, according to research from IAB.
A consumer study from Bazaarvoice explored where, what, when and how shoppers will make purchases this holiday season, especially during Black Friday and Cyber Monday weekend.
