CVS Lumene Endcap
Client: CVS, Woonsocket, R.I.
Producer: Diam International, Woodside, N.Y.
Duration: Permanent
Size of Run: 1,040
Comments: CVS is the exclusive carrier of Lumene skin care and cosmetics products in the United States, so the drugstore needed a sophisticated display to immediately establish brand credibility. The display uses lighting as a way to call attention to the product line.